Data protection information in detail
The person responsible for data processing within the meaning of the General Data Protection Regulation Art. 4 (DSGVO) is Fritz Berger GmbH, Fritz-Berger-Str. 1,92318 Neumarkt, Germany, Tel.: 09181/330-0, e-mail: info@fritz-berger.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
The Fritz Berger Advantage Card Bonus Program is a customer loyalty program for all Fritz Berger offers and services.
Data Protection Officer:
The responsible party has appointed a data protection officer, who can be contacted as follows:
Mr. Christian Volkmer
Project 29 GmbH & Co KG
Ostengasse 14
93047 Regensburg
Tel: 0941 2986930
Fax: 0941 29869316
E-mail: anfragen@projekt29.de
Internet: www.projekt29.de
In some cases you provide this data directly (e.g. when registering or making a purchase) and in some cases we collect this data automatically (e.g. when you visit our online shop).
| Data category | Examples |
| Fritz Berger advantage card registration data | Name, gender, postal address, date of birth, e-mail address, telephone number (if given) Fritz Berger customer number, date of registration |
| Purchases and turnover | Details of purchases at Fritz Berger, in particular channel, time, product, purchase value, return of products, redeemed vouchers and redemption details |
| Preferences for e-mail advertising | Consent or revocation of e-mail advertising |
| Preferences for postal advertising | Objection to postal advertising |
2. Purposes of processing
We process your personal data in accordance with the provisions of the General Data Protection Regulation (DSGVO), the Federal Data Protection Act (BDSG) and other applicable data protection regulations for the following purposes:
- Implementation of the Fritz Berger Vorteilskarten bonus program, in particular evaluation of your Fritz Berger shopping behavior, sales and your visit to the online shop, including the use of cookies and similar technologies.
- Email advertising and postal advertising
- Personal and individual communication and product recommendations
- Redeeming your bonus in the form of a monetary voucher with one of your next purchases from Fritz Berger (in the online shop at www.fritz-berger.de, in Fritz Berger stores as well as written and telephone orders from the Fritz Berger catalogue)
- Compliance with legal regulations
- Assertion, exercise and defence of legal claims
3. Legal basis
The processing of your data for the purpose of implementing the Fritz Berger Advantage Card Bonus Program is permissible because this is necessary for the implementation of the contractual relationship with you for participation in the Fritz Berger Advantage Card Bonus Program (Art. 6 Para. 1 Sentence 1 lit. b) DSGVO) and because we have an overriding legitimate interest (Art. 6 Para. 1 Sentence 1 lit. f) DSGVO). We justify our overriding legitimate interest in particular as follows: By participating in the Fritz Berger Advantage Card Bonus Program, you have expressed your interest in receiving personalized information about Fritz Berger products and services. Where consent is required by law, for example for certain e-mail advertising or for certain categories of cookies, we obtain this consent. The basis for this is Art. 6 Para. 1 Sentence 1 lit. a) DSGVO. If consent is not granted, we do not carry out the data processing processes that mandatorily require consent. Furthermore, legal permission standards, such as retention periods under tax law or the assertion, exercise and defence of legal claims, permit the processing of your data.
4. Recipients or categories of recipients of your data
4.1 Fritz Berger
Fritz Berger, as the responsible body, only has access to your data to the extent necessary to achieve the purposes in accordance with the internal allocation of tasks. For this purpose, internally only those departments and employees are granted access to your data who actually need access.
4.2 Service providers
We have engaged service providers who have access to your data as processors and process it for purposes specifically defined by us. These processors may be marketing service providers, website hosting service providers, IT support service providers or website analytics service providers.
4.3 Other third parties
Under certain circumstances, we may pass on your data to authorities, external consultants or courts. If we have a Fritz Berger branch operated by a trading partner, we will pass on your data to this trading partner to the extent necessary.
5. Duration of the storage of your data
In principle, we process and store your data for the duration of our contractual relationship. This also includes the initiation of a contract (pre-contractual legal relationship). In addition, we have to observe various storage and documentation obligations for your data, which result, among other things, from the German Commercial Code (HGB) and the German Fiscal Code (AO). The periods specified there for storage or documentation are up to ten years beyond the end of the contractual relationship or the pre-contractual legal relationship. Furthermore, special statutory provisions may require a longer retention period, such as the preservation of evidence within the scope of statutory limitation provisions. According to §§ 195 ff. of the German Civil Code (BGB), the regular limitation period is three years, but limitation periods of up to 30 years may also apply. If the data are no longer required for the fulfilment of contractual or legal obligations and rights, they are regularly deleted, unless their - temporary - further processing is necessary for the fulfilment of the purposes listed above for an overriding legitimate interest.
6. Your data protection rights
You can assert the following data protection rights against us:
- Right to revoke a granted consent
If you have given your consent with regard to certain types of processing activities, you may withdraw this consent at any time with effect for the future. However, this revocation does not affect the lawfulness of the processing prior to the revocation of your consent or insofar as the processing can be justified on another legal basis.
- Right of access
You have the right to receive information from us about your data stored by us (Art. 15 DSGVO), if necessary with restrictions according to § 34 BDSG.
- Right to rectification
At your request, we will correct the data stored about you in accordance with Art. 16 DSGVO if it is inaccurate or incorrect.
- Right of deletion
If you wish, we will delete your data in accordance with the principles of Art. 17 DSGVO, provided that other statutory regulations (e.g. statutory retention obligations or the restrictions under Section 35 BDSG) or an overriding interest on our part (e.g. for the defence of our rights and claims) do not prevent this.
- Right to restrict processing
Taking into account the requirements of Art. 18 DSGVO, you may request us to restrict the processing of your data.
- Right to object
Existence of a right to object in special situations You have the right to object, on grounds relating to your particular situation, to processing of your data which is necessary for the performance of a task carried out in the public interest or in the exercise of official authority (Article 6(1) sentence 1 lit. e) which has been delegated to us. This also applies to profiling based on the above provision. If you object to the processing, we will no longer process your data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
- Existence of a right to object to the processing of data for advertising purposes Including related upstream processing (profiling)
We process your data for advertising purposes and carry out processing in advance for this purpose in order to align our marketing measures with your interests (profiling). This processing for the purpose of direct marketing is based on an overriding legitimate interest. You may object to the processing of your personal data for the purpose of direct marketing at any time. This also applies to profiling, insofar as it is connected with the promotional approach. If you object to the processing for direct marketing purposes, your data will no longer be processed for these purposes. Your objection can be made without compliance with a specific form. If you have given your consent for direct marketing and no longer wish to receive this direct marketing, you must withdraw your consent.
- Right to data portability
You also have the right to receive your data in a structured, common and machine-readable format in accordance with the regulations of Art. 20 DSGVO or to transfer it to a third party.
- Complaint to the data protection authority
Furthermore, you have the right to lodge a complaint with any competent data protection supervisory authority (Art. 77 DSGVO). However, we recommend that you always first address a complaint to our data protection officer so that we can resolve your concern as quickly as possible and in a customer-oriented manner. For speedy processing, we ask you to send your requests about exercising your rights to the address below or directly to our data protection officer: Fritz Berger GmbH, - Data Protection Officer -, Fritz-Berger-Str. 1, 92318 Neumarkt, datenschutz@fritz-berger.de
7. Scope of your obligations to provide us with your data
There is no legal obligation for the provision of your data to Fritz Berger. However, you cannot participate in the Fritz Berger Advantage Card Bonus Program if you do not provide us with your data. The provision of your data is completely voluntary. If you do not provide your data, you will not suffer any legal disadvantages, but you will not be able to enjoy the benefits and services of the Fritz Berger Advantage Card Bonus Program.
8. Are automated decision-making processes used?
You have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you (Art. 22 DSGVO). As a matter of principle, we do not use such automated decisions. Should we exceptionally carry out such processing, we will inform you of this in advance.
9. Creation of profiles (profiling)
We process your data, in part automatically, with the aim of informing you about the services and products of Fritz Berger GmbH in a way that is as appropriate to your interests as possible. In doing so, we take into account an existing business relationship, including the services and products previously used by the customer, as well as the extent of the turnover.
10. Other
This data protection information was last updated on 01 January 2020. Fritz Berger reserves the right to update this data protection information from time to time.
Imprint / Provider identification / Contractual partners
Fritz Berger GmbH, Fritz-Berger-Strasse 1, D-92318 Neumarkt, Germany
Tel. 09181/330-0, Fax 09181/330-159, E-mail: service@fritz-berger.de
Management: Dr. Matthias Herfeld, Maurice Perske
Registered office of the company: Neumarkt
Commercial register: Nuremberg Local Court, registration number: HRB 22689
VAT no. DE245320142, WEEE reg. no. DE 38864883
